Introducing Ira
Ira offers an engaging visual story about your store and your products. Fully responsive and Search Engine Optimized, with three distinct presets (Active, Sport, and Modern), Ira is the perfect theme for your next project.
High-Calibre Essentials
Just like any brick-and-mortar shop, it's important to lay the foundation with as much care and quality as the rest of your store. This is why Ira focusses on getting the essentials right.
Ira is Search Engine Optimized, meaning your store is set up to rank in search results so that new customers can easily find and be guided to your store.
Once a customer arrives at your store, Ira adapts to their needs. As a fully Responsive Theme, Ira looks great on tablet, mobile and desktop devices. Ira also comes ready with a dropdown Currency Converter to meet your customers halfway and a Language Picker so they can easily shop in their own languages through the translations that you've added to your store.
An important aspect of online shopping is to generate trust with potential customers. This is why Ira displays the Payment Provider Icons that you support in your store’s footer, as well as Social Media Icons to broaden your story and solidify your presence. And more, Ira fully supports Shopify's Customer Accounts and Dynamic Checkout Buttons for returning customers.
Finally, Ira provides global options to create a consistent and beautiful theme. Change all of your store’s Typography with over two hundred supported fonts through Shopify's font library, fine-tune the Colors to best suit your brand, and control the whole presentation of your store with Ira's Layout options.
Storewide Features
Ira lets you curate an engaging guided experience for your customers to explore your store and find what they need. These features create clear pathways for customers to get to know your store and guide them to the checkout with their new purchases.
Quick Shop — Streamline sales by letting customers add to their cart with a "Quick Add" button without navigating to the product page.
Revolving Announcement Bar — Highlight promotions and need-to-know updates about your store at the top of the page.
Newsletter popup — Keep customers in the loop and capture potential leads with a customizable popup using "exit intent" technology.
Sticky Header — Customers can navigate your store no matter where they are with a minimal sticky header that stays on the top of the page.
Mega Navigation Menu — With up to two tiers of submenus and a dynamic featured image for your collections, your customers can browse large catalogs more quickly and easily.
Drawer Menu — Change your menu to a compact slide-out drawer that includes search and easy access to multiple currencies, languages, and customer accounts.
Predictive Search — Anticipate your customer's searches with automatic suggestions and links.
Multiple Header Layouts — Center or left-align your logo and navigation, and choose between inline links or a minimal navigation icon.
Advanced Product Sorting — Sort products by date, price, best selling or collection.
Advanced Product Tag System — Organize your products into categories for easy discovery with our specialized tag format.
Homepage Features
Ira comes with eye-catching dynamic features that push your products front and center, letting customers get a detailed and intimate look before their purchases arrive at their door.
Slideshow — With a full-width option, this section displays hi-res images and auto-playing videos, with an added Parallax option. The Parallax effect makes images appear to move as you scroll passed, adding depth of field to your home page
Transparent Header — Let your big and bright photography come first in your full-height slideshows.
Collage — Display an adaptive layout of up to 5 blocks of images and videos with call to action buttons.
Carousel — Let your customers flip through a rotating gallery of eye-catching images with adjustable text and layouts.
Videos — Showcase videos on the homepage in the Featured Video section, or add autoplaying videos to Collage, Slideshow, and Full-width Image sections.
Gallery — Add a slate of images with captions to your product page. It’s great for curating your actual social media posts while having total control over how they’re presented on your storefront.
Featured Product — Display a product page in a single section so customers can quickly add products to their cart and you can elevate that conversion rate.
Collection List — Give your customers a high-level view of all your collections in a adjustable grid so they can discover all your products.
Featured Collection — Showcase a special collection or bestselling products in a adjustable grid.
Image with Text — With a feature image or video, customize the text section to make this section suit your needs.
Text Columns with Images — Add images or icons with succinct descriptions to tell a story, capture what you do and how, or express what you stand for within a single glance.
Blog Posts — Feature your top blog posts in carousel that customers can flip through. Blogs are an excellent way to add a vital and personal touch to your store and keep customers coming back.
Map — Display your physical location with your hours and address.
Testimonials — Showcase glowing reviews and testimonials from happy customers to generate trust and enthusiasm around your store.
Advanced Pages
Lorenza comes with advanced About and Contact page templates to aid genuine communication and connection with your store, your staff, and your story. Every custom page, including these templates, come with adjustable layouts using "short codes," so you can rearrange the content of your pages and make them beautiful in just the way you want.
Featured Image — Add a featured image at the top of your Contact page and up to five on your About page to create a grid.
Gallery — Add a slate of images with captions to your product page. It’s great for curating your actual social media posts while having total control over how they’re presented on your storefront.
Page Grid — With an editable short code, mix and match your images and text in grids that you can fine-tune.
Page Accordion — With an editable short code, display text accordions that open up to reveal more text. Great for Frequently Asked Questions and additional details.
Product Features
Ira's product pages are designed to both impress your customers, with the ability to show off your products from multiple angles, and to inform them, so that they can be empowered to make the right decision when adding your products to their cart. Add videos and accordions for a in-depth view, display dynamic checkout buttons for streamlined purchases, and add custom sections to keep customers shopping.
Lightbox Image Viewer — Show off product images using a full-screen “Lightbox” viewer.
Color Swatches — Showcase your product’s color variants with an image of a color or pattern linked to your product images.
Product Videos and 3D Models — Add videos or 3D models to your product media on the product page.
Custom Layout Options — Choose a Grid or Column layout for your product media and let your product page span the entire width of the screen.
Accordion — Great for Frequently Asked Questions and additional details, display text accordions that open up to reveal more text.
Shopify Product Reviews Integration — No need to install any code snippets to use Shopify’s Product Reviews app, it looks great out of the box. With on-site reviews, over half of customers are more likely to make a purchase.
Dynamic Checkout Buttons — Let returning customers quickly checkout with their preferred payment method.
Gallery — Create a fuller experience by adding a gallery of images with captions to your product page.
Recommended Products — Display related or recommended products on your product pages, to keep your customers exploring.
Testimonials for Ira
Laiik — The theme is beautiful and easy to use. It's perfect for stores that are image-driven and have a compelling visual story to tell. The developer also has a super friendly and super helpful support team to back it up. They are very good at explaining things and take the time to make sure my all questions are addressed. I highly recommend Ira!
Tri-Titans Athletic Apparel — Ira has been a great theme for my website. Clean presentation, ease-of-use, and customization! On top of that, if there are any issues their support is fast, flexible, and pleasant to work with. Highly recommended!
For Strange Women — The Ira theme is user friendly, ultra responsive, and wonderfully easy to customize—from the clear liquid assets organization to the tables on the homepage, it made putting together our shop something enjoyable to do. Their support team also listened to our endless questions, helped us with our custom requests, and were always quick to respond. Thank you!
Customer Support
Whether you're setting up your first store, or updating an existing one, sometimes you need a helping hand. The team at Fluorescent is here to help.
Ira comes backed by the designers and developers who created it. Empathy and professionalism are very important to us. If you’ve discovered a bug, have a feature request or any questions about setup or free version updates, we’re available by email Monday to Friday, 10AM to 6PM PST.
We also maintain a knowledge base of articles dedicated to helping you get the most out of Ira. Just head on over to the Ira Knowledge Base if you prefer to figure things out on your own. You can also recommend a feature.